Welcome to Intel's NA Channel Alliance site where you'll find information about member benefits, program objectives, key dates and meetings, event sponsorships and much more. If you have any questions or suggestions, please email Mike.Joyce@Intel.com.

No doubt 2009 is a year we will remember for many years to come. While it's a year of challenges, it also provided opportunities for us to align around "things that matter most" to Intel’s Channel Membership...and for Intel’s Channel Alliance program it's the Channel that matters most.

Companies who choose to participate in Intel's Channel Alliance efforts do so because of a cooperative interest in making the channel more successful with:

• Customized solutions
• Unique service and support opportunities
• Enablement (new markets/extensions of existing markets)

It's why we've chosen our charter to create a sustainable competitive advantage for Intel Channel members through a world-class, technology-centered ecosystem program to drive revenue growth and market access in the integrator and reseller channel.

Why focus on Alliance efforts?

We believe that a fusion of messages and efforts will drive an innovation pipeline for the channel audience — our Customer. Intel is also committed to...

• Driving demand for new technologies/technology transitions (technology transitions)
• Expanding what’s possible on today’s platforms (platform extensions)
• Helping the Channel provide unique solutions for their customers (customized solutions)

For more information

If you believe you and your company are a fit for this program, please contact Mike.Joyce@Intel.com for more information. There is no cost to participate but participation does require a CNDA with Intel — and an expectation that you will engage, contribute and offer leadership in areas such as EPEAT, Small-Form-Factor, Virtualization, Healthcare IT, and much more.

As you participate you'll notice that our program is not a listen-only environment — we depend heavily upon member involvement. While Intel will provide access to roadmaps, management and key contacts, the program is structured to facilitate interactions between Intel and members while also connecting members with each other.

For some participants who wish to take that extra step, you may be asked to participate in focus groups to provide insight into strategies, milestones and deliverables. Additionally, there are focus group meetings and conference calls with Channel leadership/involvement to ensure that goal setting involves the Channel's voice.

Get ready to cooperate in Channel marketing, gain access to Intel's Channel members, drive Channel revenue & health and align around products & technologies. Get involved!